FCA dominates Big Game with five spots, three of which feature the all-new Jeep models. 
Settings records was the theme of this year's Big Game, 1,151 yards of total offense which is the highest total yardage in a Big Game, ever. The Philadelphia Eagles winning their first big trophy in program history. And five Big Game ad spots purchased by Fiat Chrysler Automotive which is a record by the automaker and tied the record for most ads run by a single marketer during the Big Game. 

FCA had a diverse lineup of spots with three sixty-second ads and two thirty-second ads that were aired throughout the four quarters of the game. The ads featured this year's highly anticipated new vehicles; the 2019 Ram 1500, 2018 Jeep Wrangler, and the 2019 Jeep Cherokee. At roughly $5 million for a 30 second spot, FCA crushed the Big Game competition and should be doing a little touchdown celebration with the outcome of their Jeep campaigns.

All three spots were completely different styles that displayed the off-roading capabilities of the 2018 Wrangler and the premium style of the all-new 2019 Cherokee. 

Jeep's only sixty-second spot, "Jeep Jurassic", hit all the nostalgic and comical feels as it featured Jeff Goldblum and a T-rex. As soon as the scene "must go faster" came on from the 1993 original, it automatically captured hundreds of people's attention and only made them more excited when it flipped to present day Jeff Goldblum being chased by a T-Rex. The commercial did a phenomenal job of capturing a distracted audience's attention while subtly showcasing the Jeep Wrangler's sleek and high tech interior, it's rugged and bold exterior and it's smooth maneuvering ability.

The next spot for the 2018 Jeep Wrangler, "Anti-Manifesto", made Jeep owners around the nation extremely proud of their purchase and non-jeep owners say "Damn. That's impressive". This thirty-second ad demonstrates the powerful performance of a standard 2018 Jeep Wrangler in a refreshing way that modern day audiences aren't use to seeing. Whether you were watching in a quiet room or a rowdy bar, Jeep communicated pretty clearly that the Wrangler's off-roading capabilities are the best in class and unmatched by any other make or model. The new safety features of the 2018 Jeep Wrangler have people asking, is this the best jeep ever made? 

The last spot, "The Road", introduced the all-new 2019 Jeep Cherokee to the 103.4 million viewers with simple storytelling. Although the vehicle was only displayed for five seconds out of the full thirty second spot, it was a tasteful way to show the Cherokee's sharp new exterior and left the audience wanting to see more of it. The commercial had a clever way of showing that the Cherokee is the perfect "everyday" vehicle that still honors the impressive 4x4 standards of any Jeep. Whether you live in the city or suburbs this ad makes you want to hop in that Jeep and go adventuring and enjoy the outdoors. 

Although Jeep didn't physically get to hoist the trophy at the end of the game, they sure stood out amougst their competitors and made an impression on their vehicle's standards. The 2019 models will be coming to our Transwest Chrysler Dodge Jeep Ram facility soon! In the meantime, stop by and check out our current inventory and talk to a representative who can help determine which vehicle will fit your lifestyle. If you're not in the market for a new or used vehicle, keep in mind our Limon dealership is the perfect one stop shop for auto service and repairs with a fully stocked parts department and certified technicians.  
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